Whether you are a small business owner, a blogger, or a plumber, you will most likely require a website. A good website can draw potential clients and customers in, but a poorly made website can be frustrating to navigate. Consequently, you can drive away customers without even realizing it. So, how do you create the perfect website? Don’t worry; you do not need to be a computer genius to make a great website.
Make a navigation bar
A navigation bar is essential for every website. A navigation bar can be located at the top of your website or at the side of your website. Your navigation bar should contain links to all of the different pages on your website to make it easy for customers to find their way about the website. Finding your way about a website can be almost impossible without a navigation bar, and potential customers will simply click off your website and go elsewhere.
At a minimum, your navigation bar should contain links to the homepage, a contact us page, and an about us page so your customers can easily access all of the essential information they need. This is perhaps the most important thing to remember when planning a new website to build.
Do not fill your website with useless images
Images can be very useful on a website, but only if you include ones that are relevant to the services you are offering. For example, if you are a joiner, you could include some images of past work you have completed for potential clients to look at. However, if you are a florist, then including photographs of cute puppies will not benefit your website in any way and may actually confuse clients. You should also be careful not to bombard your website full of images, even if they are relevant, as this can distract clients and make it more difficult for them to find the information they are looking for. If you want to include a good amount of images, you could always have a gallery part of your website where customers can view all of your photos without ruining their website experience.
Make it appropriate for all forms of technology
One critical thing to keep in mind when creating your website is that people will be viewing it from their laptops and their mobile phones and tablets. There is nothing worse than trying to navigate a website that is too large to load correctly on your tiny phone screen. Therefore, you should keep this in mind when making your website and ensure that none of the text blocks or images are so large that they would fill up an entire phone screen. You should also consider what kind of impact advertisements may have for phones viewing your website. For example, adverts for items such as Coca Cola are common online, but they can be extremely frustrating for clients. If you have the option, then you could consider paying extra to have adverts removed from your website to make the clients viewing experience even better.
Make it easy for visitors to contact you
This is especially important if you are a small business owner or if you are self-employed. You should include a page on your website which tells customers how they can get in touch with you. This could be in the form of a message box on your website, as well as leaving your phone number and email address. You should also include links to your business’s social media accounts here. Many potential clients will reach out on sites such as Facebook first because these tend to get quicker responses than sending emails. If you do not make it easy for customers to reach out to you, then they may just decide to go elsewhere rather than spend time trying to figure out what is the best way to get in touch with you.
If you decide to leave a message box for people to reach out to you, you should make sure that you are checking your inbox regularly for messages. If you do not check it regularly, clients may decide to go elsewhere while waiting on a response from you.
Check your spelling and grammar
There is nothing more off-putting than bad spelling and grammar. Therefore, you should double-check your writing before publishing any new content on your website, as you will want to ensure that your website appears professional. Of course, mistakes will happen occasionally, but you should make sure that you fix these mistakes the moment you notice them. If you are not confident at checking your own writing, then you could have a friend or family member read it over for you because a different pair of eyes may notice what you did not.
Suppose you are hoping that your website will be viewed internationally. In that case, it may be a good idea to have your website translated into a few other languages to make the website more accessible. However, if you do not speak all of the languages you want your website translated into, you will have to hire a translator to help you. Also, do not rely on websites such as Google Translate, as these are often inaccurate and will likely create confusion when a native speaker tries to read its translations.
Create social media accounts
One good way of supporting your new website is to create social media accounts. Accounts on sites such as Facebook and Instagram will generate a lot of views, and if you include a link to your website in your bios, then your website will likely get more views and interest than if you had not created some social media accounts. Social media is also a good way to keep all of your customers up to date, as they will not constantly check your website. Still, they are more likely to be checking social media regularly and will therefore see updates without even searching for them. Therefore, building up a social media presence will greatly benefit your website and your business, and if you are a blogger, such a presence is essential if you want to make blogging your full-time job.
Keep it simple
Nobody wants to try and find their way around a complicated website. Therefore, you should make your website simple to navigate and easy to use. This means making all of your different pages clear in the navigation panel and maybe even including a help page where clients and customers can find answers to some small and simple questions that they may have. You should also try and keep it simple when it comes to choosing a color scheme for your website, as too many colors can be distracting and an eyesore.
Take on feedback
You should always be looking for ways to improve your website, so if you receive some criticism from clients about it, then you should take their advice and make the appropriate changes. After all, you want to entice people into your website, so if something is putting them off, you should remedy this to improve your website. It can be hard to receive negative feedback, especially if you have put a lot of effort into your website, but it is essential to take it on board to make the best website you can. Try to remember that this feedback is not a criticism of your work, but a way for you to improve your website and a way to help you or your business become more successful.