Nigerian singer Paul Okoye, popularly known as Rudeboy of the defunct music duo P-Square, has questioned the relevance of music videos in today’s music industry, describing them as a potentially unnecessary expense in an era dominated by social media.
According to the singer, platforms such as TikTok have changed how artistes promote their songs, making it easier for audiences to discover and connect with new music without relying heavily on traditional music videos.
Rudeboy also argued that the increasing accessibility of artistes has reduced the sense of mystery that once surrounded major music stars.
He cited the late American pop icon Michael Jackson as an example, suggesting that the level of public fascination surrounding the legendary entertainer might have been different if he had emerged in today’s social media-driven era.
“If Michael Jackson came out in this era, people would not be fainting for him,” he said.
The singer maintained that artistes should preserve an element of mystique rather than make themselves constantly available to the public through social media and frequent appearances.
“Artistes are meant to be mystique,” Rudeboy added.
His comments have reignited conversations about the changing role of music videos, the impact of social media on music promotion and whether maintaining a carefully managed public image remains essential to an artiste’s success.
