Twenty-three year-old music producer, director, DJ, and songwriter, Peace Oredope, aka P.Priime, tells Naomi Chima about his career, achievements and other issues
Can you share a bit about your educational background?
I attended my dad’s school — Nuga Paul High School in Ejigbo, Lagos.
When you started out in music production, how much support did you get from your family?
My parents were very supportive, but I especially appreciate my brother. He always defended me when they complained about me staying out late. He would tell them to let me do what I loved. My dad bought me my first piano and even got me a music teacher after noticing my interest. My mum made sure she didn’t stress me out too much. All those little things added up and played a huge part in getting me here.
You started producing music early. What drew you into it?
It all started with my love for music. I did not set out to become a producer; it just happened. I was playing the piano, DJing, listening to a lot of music, then I started experimenting with FL Studio (a music production software) on my laptop. I didn’t even know what it was at first. I played around with it, and eventually I realised I was actually making music. That was how it started.
What challenges did you face while producing music, especially when working with big names?
Creative blocks are a real thing. At first, I was always in the studio because I found joy in that. But over time, I realised I needed to live life outside the studio too. That’s how I recharge; by going to the movies, clubs, and restaurants just to enjoy myself.
Also, navigating relationships with artistes and fellow creatives can be challenging. I am still learning, but communication is key. Everyone is human, and you just have to learn how to relate with people, whether it’s business, clearance, or creative collaboration.
Who was the first big artiste you worked with, and what was that experience like?
That was Zlatan. My manager set it up after I reached out with some beats. He didn’t know me at all but still came to the studio. That day, we made “fire”. It felt surreal. From that session, we built a solid relationship and continued creating together. That was a turning point for me.
What are the highlights of your experience working with Wizkid, Rema, and Asake?
It was amazing. I wouldn’t say I worked for them, but rather with them; it’s always a collaboration. Every artiste brings a different energy. With Wizkid, we just set the mood and go with the flow. With Rema, we might start from a beat or a sample and build from there. Asake? Once we’re in the studio, that’s it; vibes all through.
Did your age ever pose challenges, especially working with older artistes?
The only thing was people being cautious because I was under 18 when I started. But, everyone was really understanding. When I couldn’t stay out late or do certain things, they respected that. I am grateful for that kind of support. I did not face any major discrimination.
What drives your creativity?
A relentless pursuit of excellence. If I am doing anything, I want to do it well. I genuinely love music, so it doesn’t feel like work; it’s fun for me.
What’s key to a successful artiste-producer relationship?
First, a strong personal connection. You have to build a real relationship beyond music. Then, it’s about understanding the vision and putting egos aside. Once there’s mutual respect and alignment, the music comes together seamlessly.
Your work on Rema’s ‘Rave & Roses’ had a distinct sound. What was your approach?
It was just about having fun and experimenting. We were exploring, seeing what we could come up with; no pressure, just creativity.
What’s your advice to aspiring producers?
Be passionate. If you truly love what you do and put in the work, the results will come. Keep pushing, keep learning, keep creating. The industry will recognise you eventually.
How do you handle criticism or negative feedback?
I am my biggest critic. There’s nothing anyone can tell me that I haven’t already told myself. I stay authentic, reflect on feedback, and grow from it. Music is spiritual for me; it reflects where I am at any moment in time.
You trained at the Sarz Academy. How did that shape your journey?
Meeting Sarz in 2018 was huge. He is someone I had always admired. Beyond the technical skills, I learnt the importance of simplicity and understanding the business side of music. The community I found there also became family.
What makes your sound unique?
I don’t put myself in a box. I just explore and have fun with music. But I think what sets me apart is how much work I put into every track. I aim for excellence every time.
What is the most challenging project you have worked, especially in recent times?
Honestly, last year was a blur. I was always moving from one studio session to another. I haven’t even had time to reflect because I am still in motion.
Tell us about working on Asake’s ‘Lungu Boy’ and Wizkid’s ‘Morayo’.
‘Lungu Boy’ happened when I went to Asake’s house just to chill. I had my laptop, caught a vibe, and boom, we made magic. Same with Wizkid. He might call me to eat or hang out, and before you know it, we are creating something amazing. It is always organic.
How do you stay versatile as a producer?
I focus on my lane. I don’t watch what others are doing. I do what feels right to me. Also, I work with innovative artistes who constantly evolve, so it’s easy to keep creating fresh sounds.
Looking back, what do you think has been the key to your success?
I give all glory to God, because it is not by my power. He is the one who’s been making everything align.
When did you make your first big money from music, and how did it feel?
I don’t remember exactly when I made my first million, but I remember the first N500,000. It felt unreal. I was probably under 18. Someone was threatening me at the time too, so it was a wild mix of fear and excitement. That’s when I knew music was serious business.
With your level of success, how do you handle attention from women?
(Laughs) I am married with 42 kids. I’m just kidding. I am just living life like every other young guy; enjoying it.
How do you relax?
I read, watch movies and play video games, which I’m actually doing right now. I also spend time with friends and my manager. I recently went to a Japanese restaurant and tried new food. I like to do things that take my mind off work.
What are your favourite foods and sports?
For food, nothing beats rice and stew. And, I enjoy playing table tennis.
Akon once said he brought afrobeats to Nigeria. What’s your take on where afrobeats comes from?
Afrobeats is an African movement. It is not owned by one country or person. Highlife, which is a foundation of afrobeats, is from Ghana. We have to give credit where it’s due. It’s like doing afro-house and not acknowledging the roots of house music.
What role does collaboration play in your creative process?
A big one. I love working with like-minded people and friends. If you’re passionate and driven like me, then we can build something special. But I don’t just get into the studio with anyone. You have to show that you’re committed.
How would you define your fashion sense?
Just be comfortable and look fly; that’s it.
Would you be going back to school?
Definitely. I have been thinking about it. When the time is right, I will.
Between music and modelling, which do you love more?
Music, always. It has saved me from so much. I don’t take that for granted.
Can you highlight some of your career milestones?
I have worked with Rema, Burna Boy, CKay, Fireboy DML, Simi, Joeboy, Asa, Wizkid, Bella Shmurda, Omah Lay, Davido, Timz, Zlatan… and, the list goes on.
I co-produced Wizkid’s ‘Made in Lagos (Deluxe)’, which got a Grammy nomination for ‘Best Global Music Album’. I also worked on ‘Ozumba Mbadiwe’ by Reekado Banks, ‘Bandana’ by Fireboy and Asake, and ‘Electricity’ by Pheelz and Davido.
This is even as I produced seven out of 10 songs on Olamide’s album, ‘Carpe Diem’.
I won Best Music Producer at the AFRIMMA Awards in 2021, Producer of the Year at the Clout Africa Awards in 2022, and Afrobeat Producer of the Year at The Beatz Awards for ‘Anoti’ by Wizkid.
In 2022, I was also selected for the YouTube Black Voices Songwriter/Producer Class. I was one of only two Nigerians chosen.
