English Premier League champions, Manchester City at the weekend described Nigeria as a passionate country, whose love for football is huge and cannot be taking for granted.
Manchester City were in Nigeria for a trophy tour and endorsements with local brands.
During the tour, Manchester City extended its partnership with PZ Cussons’ soap brand, Premier Cool, among other activities.
Speaking at the event, Senior Vice President, Partnerships for City Football Group, Damian Willoughby, said, “Nigeria is an exciting market for Manchester City – the passion for football is huge and City’s fanbase is growing rapidly. This partnership with PZ Cussons is bringing City right into people’s homes and we are excited to further grow our presence in Nigeria alongside the Premier Cool brand.”
Explaining the partnership with Manchester City, PZ Cussons’ Eniola Ogunlade said: “After working seamlessly together for the past four years, we can proudly say that it has been a mutually beneficial relationship. This renewed partnership is a confirmation of the immense faith Premier Cool and Manchester City have in each other, as we continue to find innovative ways to offer greater opportunities to our consumers and football fans alike.”