If you’re looking for how to educate yourself as a business owner, one aspect you cannot ignore is how to improve their first exposure to your company. For most enterprises, this is your website, which you may not have upgraded or improved since you first launched. Many business owners will put off improving their website because it feels like too much work. However, it is often the small changes that can make a significant difference.
Reconsider Your Color Scheme and Design
Bigger, brighter, and bolder is not always better, and if your website is nothing more than an assault on the senses, you won’t generate the business you want. While it’s still important to stand out, consider the different color schemes that are appealing and suit your company culture and fit with your brand. A light, breezy homemade craft website doesn’t want dark, moody colors, whereas a cybersecurity firm can immediately let visitors know that you are serious about your industry. Using high-quality photos keeps your website looking professional, also.
Improve Your Web Copy
There are too many companies that believe the more jargon they cram into a page, the more appealing their business will be. However, too much jargon can alienate visitors, and they might even come away understanding less about your business than when they arrived. Improving your web copy by knowing when to keep it simple and easy to read will boost engagement on your web pages and help customers understand exactly what you do, how you do it, and how successful you are. It goes without saying that you should fix any typos or grammar mistakes, too.
Fix Broken Pages
It can be difficult to maintain a website, and problems can often occur without rhyme or reason and without you realizing it. But, broken pages across your website can make your company look unprofessional, and it hinders the possibility of generating new business, especially if customers can’t find out about your services. You will need to crawl through your site to find broken pages and fix any problems so your entire site is ready for visitors. If this is too much work for you, consider hiring a web developer to maintain your website.
Embrace Universal Payments
Easy payments will increase the number of products or services your business sells through your website, but payment processes are always changing, and customers are looking for ways to pay with anything. This includes your standard bank transfers, PayPal, and even using cryptocurrency APIs to accept bitcoin and other digital currencies. This allows anyone to pay for your services no matter who they are or what their preferred payment method is. With this approach, your business will appeal to a broader customer base, ensuring you have even more avenues for generating profit.
These changes might seem insignificant to some, but the improvements you’ll witness will more than make up for them. By making small but effective changes to your website, you’ll keep existing clients there and entice new clients to seek out your services.